©2018 by Paige Nuzzolillo, Wix.com

Empathy, Curiosity, Improvement & Adventure

I am a UX Researcher with experience in all aspects of the product development lifecycle. I believe a successful product is one which focuses on building solutions identified through uncovered user needs and pain points. I was recently interviewed by Validately (a UserZoom company) about involving stakeholders in the research process, you can check it out here

I am particularly interested in user-centered research and design approaches focused in the health care space, health and wellness and the outdoor industry. 


Freelance UX Designer

Visual design, competitive research, CMS evaluation, copywriting, information architecture, plugin evaluation/installation,  qualitative + quantitative UX research and usability testing. 

E-Commerce site redesign for two farms on Lopez Island, WA

Qualitative UX research for a healthcare client


Professional Experience

A dynamic UX professional with experience in UX research/design, project & product management, digital communications, marketing, QA and software training. I am also an active mentor for the School of Visual Concepts UX Certificate program and a former participant of the Hexagon UX Mentorship program. 

Software | UserZoom, Atlassian Tools: JIRA Software, Trello, JIRA Portfolio, Confluence, HipChat; Sketch; InVision; Wix; Brikit Theme Press; WordPress; basic HTML and CSS; Dedoose; Camtasia; MailChimp; TypeForm/SurveyMonkey; Calendly; ClipChamp; Miro; Appear.in; Zoom

Skills |  Discovery research, usability testing, qualitative data analysis, scrum and agile methodologies, copywriting, project management, user communications


Certifications | ACP-300, Agile Development with JIRA Software, Scrum Master Certified


Interests | Open water swimming and outdoor recreation as a means to health and wellness, meditation and mindfulness, biophilic design/integrated facility design as applied to care spaces and hospitals, women's health and women-initiated pregnancy STI/HIV prevention, sexual health and empowerment 

Senior UX Researcher, Delta Dental of WA (DDWA)

  • First UX Researcher at DDWA working on newly formed digital platform product team (first official product team at DDWA) 

  • Management of UX research program at DDWA: stakeholder discovery, study plan and instrument development, participant recruitment, panel development and communications, data collection and ongoing analysis (grounded theory approach), presentation/reporting of findings to stakeholders

  • Implementation of UserZoom for usability testing and surveys 

  • Wireframing

  • Persona building and empathy workshop development assistance

  • Evaluation of Qualitative Data Analysis software, research ops and testing tools

  • Voice of Customer software evaluation and internal stakeholder research

Seattle, Washington

August 2018-Present

Freelance UX Strategist

Seattle, Washington

March 2018-Present

  • Update visual design for multiple clients 

  • Competitive research for feature and content analysis 

  • CMS evaluation (Wix vs. WordPress) 

  • Copywriting and copyediting, content strategy

  • Information architecture and site mapping

  • Plugin evaluation/installation

  • Survey development and data analysis using UX research methodologies (cart sorting, affinity, empathy and user journey mapping, task flows) 

  • Persona building 

  • Wireframing (hi and lo-fi) 

  • Prototyping with Atlassian Confluence and Brikit Theme Press

  • Build and update navigation, content and information architecture via WordPress and Wix

Project Manager and Lead Product Trainer, Brikit 

Seattle, Washington

October 2016-March 2018

  • Developed full 16-week platform training curriculum on software functionality, information architecture, content strategy, blueprinting and design principles in conjunction with Founder/CEO

  • Executed full 16-week platform training program with 2 clients, and executed 8-week program with 3 clients

  • Led full training program with all Brikit employees for iteration and onboarding purposes

  • Developed custom client product training videos using Camtasia

  • Evaluated PM tools for company adoption

  • Responsible for internal project management using JIRA Portfolio and JIRA Software

  • Provided product support team oversight and initiated support process improvements

  • Wrote documentation for product lifecycle management and internal project management

  • Participated in weekly Information Architecture meetings

  • Involved in strategy for a variety of internal projects including information architecture, product support, training, client services, internal systems, and Atlassian Partner accreditations and certifications

Consultant/Project Manager, Beyondsoft

Seattle, Washington

May 2016-October 2016

  • Managed complex data-cleanup project with Microsoft client for BizSpark Plus program

  • Kicked off and closed project with client

  • Provided weekly status reports, ongoing assessments of risks, dependencies, scope changes and timeline

  • Communicated project status and needs on a regular basis to key stakeholders from engineering, business development and marketing departments

  • Aggregated data from multiple sources into one reporting environment using Excel and proprietary databases

  • Wrote process documentation for training stakeholders


Junior Product Manager, Web, Thrillist Media Group

New York City

February 2015-April 2016

  • Managed JIRA boards and projects for front-end team

  • Ticketed all new features with proper GA and visual specs for developers

  • Led team in scrum rituals including daily standup, sprint planning, retrospectives and backlog grooming

  • Coordinated quality assurance process with UX/visual design, analytics, engineering and product management teams

  • Triaged priorities with Senior Product Manager, Head of Front-End Engineering and Head of Product

  • Communicated across teams to release new features with proper functionality, GA tracking and design to spec and by deadline

  • Approved minimum viable product for release

  • Managed releases with Lead Developer through GitHub and JIRA

  • Provided UX recommendations to designers and Senior Product Manager

  • Updated regression test scripts based on new feature releases

  • Conducted tests to discover bugs and coordinated resolution

  • Developed Front-End Product Development and QA Process documentation for internal stakeholders and dev team

  • Coded event emails in HTML with events team and sales designers

Digital Communications Coordinator, JDRF

New York City

March 2014-February 2015

  • Organized, monitored and created engaging content for JDRF intranet 

  • Conducted internal trainings on intranet functionality

  • Assisted with JDRF.org content creation, editing and monitoring

  • Prepared and distributed email communication to over 300,000 JDRF constituents via BlueHornet HighRoad email marketing system

  • Maintained and updated audience segments for email marketing system 

  • Managed info@jdrf.org public information info box and 1-800-533-CURE general type 1 diabetes inquiry phone system

  • Developed and implemented plan for reorganizing JDRF.org contact page with interdepartmental form and coordinated development with Web Development Lead

  • Managed and updated FAQ page on JDRF.org; coordinated speakers for JDRF events across U.S.

Researcher and Project Coordinator

Hartford, CT

July 2008-March 2013

  • Managed Participatory Action Research (PAR) program with local high school and community volunteers which included primary research and data collection, storyboarding, research-informed PSA-style video production, curriculum development and teaching lessons in health classes using videos 

  • Taught ethnographic research methodologies including card sorting, in-depth interviews, surveys, community mapping and focus groups to teen researchers in programs

  • Assisted with qualitative and quantitative data collection for public health research study on female condom accessibility and availability, funded by National Institutes of Health (NIH)

  • Collected data at various locations via field surveys

  • Conducted hour-long in-depth interviews in Spanish and English with study participants

  • Coded qualitative data using Atlas.ti

  • Participated in Institutional Review Board (IRB) meetings for study ethics compliance

Hi! I'm Paige

A cultural anthropology major in college, UX is a natural fit. I enjoy learning about people and examining how they interact with their environment. I believe successful, engaging products are the result of listening to what people need, what they care about and their motivations. 

Ambitious, motivated and tireless inside and outside of work, I'm a constant explorer. I get excited about teamwork, communication and problem solving (especially when it involves backpacking in the mountains or working with a product dev team). 

Outside of work, I enjoy hiking and camping; painting quirky, colorful outdoor-inspired scenes; practicing yoga and meditation; sailing and kayaking; WWOOFing and gardening; road-tripping throughout the beautiful PNW and west coast; running; long-distance open water swimming (recently featured in the Mountaineers, too), antiquing, and starring in the occasional music video produced by local Seattle artists. I'm active and always ready for the next great adventure!

I also recently wrote a children's book using all of my paintings - you can buy it on Blurb.com!



Mike Solomon, Director of Program Management at Group Nine Media

"Paige is a pleasure to work with.


She brings her outstanding work ethic, high-energy, and problem-solving skills to each team that she works with.  As a result, the teams are improved through tighter organization, fluid communication, and general life-happiness when working with Paige.

If your team is looking for someone with integrity, commitment, intelligence, and a great personality, look no further."

Contact Me

  • LinkedIn - White Circle