​Project Overview​

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While working as a Senior UXR at Indeed, I was embedded on the Small-Medium Size (SMB) Employer team, conducting research for a product team responsible for developing tools and solutions to support employers looking to hire in bulk. NOTE - due to NDA, I will not share key insights slides or images of the concept. 

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High-Level Concept

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This research involved concept development for a new campaign tool that would allow employers to sponsor all of their jobs in bulk. Sponsoring jobs on Indeed means an employer pays to increase visibility to certain high priority jobs, it is a primary monetization strategy. 

 

​Users​

 

These employers had needs similar to larger enterprise employers despite being small to medium size, and faced unique challenges hiring, especially during the COVID-19 pandemic. Routinely hiring in volume for high turnover roles, These "scaled employers" specifically had 5+ jobs they were hiring for on Indeed, high growth, looked for multiple people for many roles, and had recurring hiring needs due to turnover. 

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In this case study, I will share a high-level overview and process for a sponsorship concept named "Sponsor All" that aimed to help employers hire for these roles more easily and quickly and simultaneously meet business goals for monetization. 

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​​​​​​​​​​​​​​​​​​​High-Level Key Insights

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• We learned through this research that employers wanted more control to be able to specify specific amounts of money towards certain jobs for sponsorship than what the concept could allow. 

• Users wanted increased price transparency with spend detail and breakdown listed.

• They wanted more competitive data as benchmarks and past historical spend on jobs to guide future spending.

• They also wanted more prominent visibility of progress through their jobs budget available to spend on all jobs.

• And they also wanted to be able to exclude certain jobs that they were hiring for from sponsorship. 

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Impact

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This research shifted product direction away from the new concept development due to issues uncovered in user research. This meant the original team hypothesis that all users could be served within a variation of the concept was refuted. ​​​​​

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This work also helped the team prioritize SMB Performance Reporting as a new area of work under a dedicated researcher within the monetization team. This researcher would focus on developing an SMB analytics/performance reporting experience, utilizing this research as the backbone of future product improvements.