
Generative User Research and ResOps:
Care Plans
(2025)
TEEN SUBSTANCE ABUSE PREVENTION
Social Marketing Campaign, Research Training, Participatory Action Research (PAR), Curriculum Development, Advocacy
(2011-2013)
Project Overview
While working at the Institute for Community Research (ICR), I worked as a Participatory Action Research Facilitator on a project focused on substance abuse prevention among West Hartford teenagers. This project was a partnership with the West Hartford Substance Abuse Prevention Commission and other key town stakeholders. My work involved running the PAR program and acting as a key member on the town Commission.
The PAR project was instigated by a district-wide survey that was administered to teenagers in West Hartford. In that survey, a rise in prescription drug abuse in West Hartford was identified, "which follows a pattern seen in the region and the nation. Reported 30-day prescription drug misuse among high school students increased from 7.9% in 2011 to 10.9% in 2013." (ICR website)
Methodology
This PAR project included the following:
-
Training a group of volunteer Youth Researchers to conduct in-depth interviews with fellow teens to uncover information on attitudes and behaviors regarding prescription drug abuse and misuse.
-
Training Youth Researchers to write and storyboard two PSA-style videos informed by their research. These videos featured Youth Researchers as key actors. You can view these videos on YouTube, "New Year's Eve Party" and "Epic Bail."
-
These videos were shown in a Town Hall event as part of the ongoing prevention effort.
-
The ICR Research team, included myself, then developed a health curriculum centered around the videos as discussion starters. I taught this curriculum as a guest teacher in the high school health classes.
-
-
Working with the Youth Researchers to create a social marketing campaign titled "Lead by Example" - complete with swag and digital/print promotional materials, presented at various community-wide events.
This summary was informed by and adapted from ICR's website. You can read more about the project at their website here.

Teen Researchers presenting their social marketing campaign to reduce teen substance abuse, informed by their research, at local festival (photo from ICR)

Teen Researchers acting in PSA-style videos depicting research findings on binge drinking behaviors and prescription drug abuse, later used to develop health curriculum informed by research presented in health classes in their high school (photo from ICR)

Still frame from New Year's Eve Party video created by Teen Researchers and ICR staff, informed by primary teen research and secondary research from district-wide survey on substance abuse behaviors among teens in West Hartford, CT
(video property of ICR)

